Marketing Theory And Organization Design †MyAssignmenthelp.com

Question: Discuss about the Marketing Theory And Organization Design. Answer: Introduction Development of certain theories and their implementation in business is the keyconstructional management that examined by the business heads to provide a sustainable condition to e organization. There are certain significant marketing strategies that will provide good economic and financial boost to the company. Marketing has extended their reach in terms of covering the international market and applied their approach to the geographical coverage and global layers of business expansion (Shafritz, Ott and Jang 2015). The purpose of that essay is to provide a thesis statement over the designed organizational theory and stated the dimensionality of the business model and implementation of those models in EMP gold company. The company has seven mines that are organized discretely as revenue centers. EMP also manages throughout combined ventures and at present the company has joint ventures mines in South America and Asia. Key Partners The partners basically are the suppliers who provide trucks and vehicles for the mining actions, and suppliers are there who provide necessary equipment for the mining activities. These things are important for the mining and from those equipments of investment form the stakeholders the business will flourish and that will generate more gold evolution from the mining area (Hollensen 2015). Legal partners and lawyers are there as partner or stakeholders for mitigate any problem regarding legal legislation. There are certain distribution partners who primarily work over the market analysis and maintain the distribution of product in international market. Key Activities The basic activity of gold mining has started from gold mines and there people work for picking or collecting the gold ores from where ultimate gold purposes are fulfilled. Then those ores are setting up for the refining and that will generate the original version of gold. Then those processed refining and smelting ores are separated in some refineries. At last from those gold ores actual formation of gold can generate for delivering multiple purposes. These are the possible procedure that followed from the gold mining to refraining gold verse and all this initiations has worked under the supervision of EMP Company. Key Resources Employees, instruments or equipments for mining, land and god ores lifting machines all these are the key resources that a mining industry should need. Apart from that manpower they need a good amount of money to be invested on and those adequate funds engage more active and efficient employees to manage the work progression in a rapid way (Burke 2017). Therefore, skilled workforce and quality vehicle and equipment are the important resource for the company to sustain in this competitive market of business sustainability. Value Proposition The value addition of the company is always focusing on the business expansion by an ethical approach. The company is focusing on the quality products and that include the refining gold ores that the company has predicted will be the best one in respect to market standard. Employees are trust worthy enough so that they also maintain the prime objective of the company. Customer segments The existing clients of the company embrace with smelters in Australia, Europe and Asia. They also vend their products indifferent terms and merchants are taking that as they have certain contracts with the company. Cost structure Cost structure of the company consists of apparatus costs, tools applied for investigation, trucks, drivers, maintaining bodies, monitoring persons as well. The remuneration of the workers and labors all comprise to the cost structure as the revenue generation is the only finding that costcultural management has done. The company has taken the divisional design for the organization. There are seven mining sectors that they have controlled so for them it was quite tough to maintain a secure strategic business operation in every sector of organization, thus a special strategic business unit has formed for that reason and they have been allocated for these departments like operation and finance and marketing and human resource departments. Marketing Management For the impactful marketing strategies, the company should maintain their business process and try to innovate new strategies to preserve the business expand. Strategies like social media advertising can utilize the business aesthetics in greater perception (Burke 2017). Thus, for the development of business, it is important to understand and utilize the social media for the promotional purpose of the business. Offline marketing is another marketing strategy that focused on the digital side of the marketing. The mining sector has several technological devices and their offline marketing like posters, communication process or the business sites and cards are the offline marketing devices that create a big role in this segment (Hansen, McDonald and Mitchell 2017). Strategies are the only influential factor that provides a good framework to the organization. Influencer marketing is another strategy that influences all section or genre of people by the effectiveness of that project. Cele brities, bloggers, YouTube channel all these have invested their time for the event and the event will impact on strategic experience and marketing. Reducing expense and import material from the outer market may take some extra impost charges, traveling cost and foreign aid that will influence organization maintenance and manage the project for the development of the business (Wind, Thomas and Sheth 2014). The whole hierarchy has only one CEO who is the decision maker for the company and there are several teams like marketing, finance, human resource department and administration and their only the operation process has been done. Finance Management Mines have their finance subdivision and they process the financial dealings and communication independently. The operational resource of the company comes from the returns it earns by promotion the gold to the clients and merchants. EMPs policy is to maintain operational price in minimum for the better benefit or revenue generation (Giachetti 2016). EMP plans to apply the capital competently in all activities and process generation. The company has spread their operation in five countries and from the amount of sell in those countries are the prime revenue generations for the country. Relation between marketing and finance department Marketing and finance department are very much self-governing, the finance subdivision maintains the profits generated by the promotion and marketing department. Finance department is liable for all the expenditure that related to supporting activities that are needed for the business establishment. It also liable for the cost proceeding and managing the terms of expenditure where as marketing department of the organization takes care about the promotional issue and provides sales and support to the organization (Giacalone and Rosenfeld 2013). All the four departments are critical for any trade association however for the development of the business in this competitive market enhancement financial and marketing department is needed. The revenue generation process is depend on the selling of gold products that are accumulated by mining so there reformation and processing is the ultimate need to maintain their business growth in competitive business market. Those revenues are invested in employees salaries and establishment of new equipments and technology. The finance department maintains a report of all the revenue and expenditures of the company and allocate fund according to the situation. Conclusion Therefore, the divisional organizational design for gaining the maximum share for the company is the operating aspect for the development of the company. For the casual connection of marketing and communication expand Human resource team has taken the initiation to deliver the best quality people in the organization and that reflect the company production. The organization helps to improve the reputation of the business product quality as well as provide the best material to the nation's people. As there are several others companies are present in Australia thus their primary intention to take more order rather than the companies. References Burke, W.W., 2017.Organization change: Theory and practice. Sage Publications. Daft, R.L., 2015.Organization theory and design. Cengage learning. Giacalone, R.A. and Rosenfeld, P. eds., 2013.Impression management in the organization. Psychology Press. Giachetti, R.E., 2016.Design of enterprise systems: Theory, architecture, and methods. CRC Press. Hansen, J.M., McDonald, R.E. and Mitchell, R.K., 2017. Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy. InCreating Marketing Magic and Innovative Future Marketing Trends(pp. 533-543). Springer, Cham. Hatch, M.J. and Cunliffe, A.L., 2013.Organization theory: modern, symbolic and postmodern perspectives. Oxford university press. Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015.Classics of organization theory. Cengage Learning. Wind, Y., Thomas, R.J. and Sheth, J.N., 2014.Organizational buying behavior. SAGE Publications. Yang, Z. and Su, C., 2014. Institutional theory in business marketing: A conceptual framework and future directions.Industrial Marketing Management,43(5), pp.721-725. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education.